On Monday, Pinterest announced via the news section of the Pinterest blog that the next phase of Pinterest’s targeted pins has been put in motion.
Back in September of 2013, Pinterest announced that it will be offering promoted pins, a new way for brands to advertise on Pinterest. Its implementation has been slow, and they are now adding the next phase by working with a few select brands to test the new program. Brands like ABC Family, Disney, Gap, Kraft, Target (of course) and Ziplock are all part of this new “Promoted Pins” venture.
From the News at Pinterest:
Tens of millions of people have added more than 30 billion Pins to Pinterest and brands are a big part of this. Brands help people find inspiration and discover things they care about, whether it’s ideas for dinner, places to go or gifts to buy. We hope Promoted Pins give businesses of all sizes a chance to connect with more Pinners.
Pinterest says they would love to open up Promoted Pins for all businesses but for now are testing a small group so they can gather as much feedback as possible before launching to all businesses. Some of the brands included in Pinterest’s first paid test include:
- Kraft
- Expedia.com
- Target
- Ziploc
- Walt Disney Parks & Resorts
Are you currently using Pinterest to promote your brand and engage your customer base? If so, we’d love it if you left a link to your boards in the comments!
